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The campaign invites consumers to create summer moments while staying protected with Sun Bum’s Original Sunscreen fragrance.
April 20, 2026
By: Lianna Albrizio
Associate Editor
Sun Bum is rolling into summer with its second nationwide tour this May with the launch of its Smells Like Summer campaign. Centered on the power of scent to evoke memories, the campaign invites consumers to relive and create summer moments while staying protected with Sun Bum’s Original Sunscreen fragrance. The Power of Scent Smells Like Summer celebrates how fragrance sparks shared, feel-good moments, connecting people across experiences. Fans are encouraged to share what “smells like...
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